We should indeed keep calm in the face of difference, and live our lives in a state of inclusion and wonder at the diversity of humanity.
Benefits of supporting your local LGBTQ+ community
The Mission of NEA Pride is to celebrate the diversity of Northeast Arkansas, to celebrate the LGBTQ+ community in a positive manner, and to serve as ambassadors of the LGBTQ+ community to the people of Northeast Arkansas. We will advocate to end discrimination and work to provide resources to support the success, happiness, and the physical and mental health of our community. We are proud to help further advocacy and awareness within this community and recognize we can not succeed without community support and the active participation of local businesses, artists, and like-minded nonprofits. There is still much to do and we need your help.
Lesbian, Gay, Bisexual, Transgender, Questioning, + (LGBTQ+) people around the world continue to face inequality, bullying, and even violence because of who they are, how they look, or who they love. It is up to all of us as a community, LGBTQ+ and allies, to continue to work together towards a world where all people have full legal and social rights.
PRIDEfest is the perfect opportunity for you to market your products and establish a brand presence to everyone attending the event. We are proud to offer vendors a combination of marketing channels such as social media, print, website/web links, and visual marketing to increase the visibility of our supporting vendors.
Representation of your business, craft, or non-profit at the Northeast Arkansas Pride Pridefest provides tremendous exposure for your message with the LGBTQ+ community and their allies. Pridefest is not only a phenomenal event for the attendees but a rewarding experience for volunteers, exhibitors, and sponsors who make this happen. Your support builds tremendous awareness for all in Jonesboro, Northeast Arkansas, and our surrounding communities, making your contribution and commitment to supporting diversity in our community very clear. Research indicates the LGBTQ+ community is brand loyal to those who support them! Becoming a Pridefest exhibitor proves that you and your business TRULY CARE ABOUT AND SUPPORT THOSE YOU SERVE!
The LGBTQ+ Community is an underserved segment of Northeast Arkansas. As a demographic, LGBTQ+ households have fewer expenses than those of their heterosexual counterparts, allowing for more excess expendable income. And according to the 2012 census, 90% of the LGBT Community reported being extremely brand loyal and use this expendable income on travel, entertainment, and luxury items.
LGBTQ+ at a Glance:
- The average LGBTQ+ household income is between $50,000—$90,000.
- 84% of the LGBTQ+ Community purchase from an LGBT friendly business.
- 65% of the LGBTQ+ Community are college educated, 26% of whom have degrees higher than bachelors.
- 18% of the LGBTQ+ Community grosses over $100,000 annually.
- 8% of the LGBTQ+ Community have a household including children.
The Northeast Arkansas PRIDEfest Celebration is currently our only large fundraiser. A portion of funds raised will benefit HIV and AIDS research. Our board members serve the community in personal and professional capacities and volunteer their time to empower the Northeast Arkansas LGBTQ+ community with advocacy, resources, safety, education, and other pride events.
Northeast Arkansas Pride has applied for a 501(c)3 nonprofit status with the United States Internal Revenue Service. Our EIN number is 35-2667730.
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